Before engaging in developing a corporate blog, one should pay attention to the audience. Will the focus be on “existent customers” , on “prospective clients” or on partners? There are also corporate blogs that focus on prospective employees. Such blogs present the working environment in the company, some of the employees and their [...]
Posts Tagged ‘blog corporativ’
Corporate blog challenges, part 2
Postat în Communication&PR, etichetat blog challenges, blog corporativ, corporate blog, corporate blog challenges, corporate blogging, PR, PR blog, PR crisis în decembrie 3, 2007 | 1 comentariu »
Nice cartoon, isn’t it? I loved it when I saw it: comical, satirical but quite black humored too. I assume Rick can be any of the employees sincerely blogging about his company. It’s funny, but the reality is too familiar to ignore. If you represent a corporation who decided to blog, you have quite a [...]
About corporate blogs, part 1
Postat în Communication&PR, etichetat blog corporativ, corporate blog, corporate blogging, PR, PR blog în noiembrie 30, 2007 | Lasă un comentariu »
Reasons for having a corporate blog
I have been working on a project for setting up a corporate blog. Nice challenge for me! Many do’s and don’ts on the horizon, but really interesting and funny research work. I thought it would be nice of me to share the steps involved in getting a corporate blog together. [...]
