Before engaging in developing a corporate blog, one should pay attention to the audience. Will the focus be on “existent customers” , on “prospective clients” or on partners? There are also corporate blogs that focus on prospective employees. Such blogs present the working environment in the company, some of the employees and their achievements. For [...]
Posts Tagged ‘corporate blog’
Corporate blog challenges, part 2
Postat în Communication&PR, etichetat blog challenges, blog corporativ, corporate blog, corporate blog challenges, corporate blogging, PR, PR blog, PR crisis în decembrie 3, 2007 | 1 comentariu »
Nice cartoon, isn’t it? I loved it when I saw it: comical, satirical but quite black humored too. I assume Rick can be any of the employees sincerely blogging about his company. It’s funny, but the reality is too familiar to ignore. If you represent a corporation who decided to blog, you have quite a [...]
About corporate blogs, part 1
Postat în Communication&PR, etichetat blog corporativ, corporate blog, corporate blogging, PR, PR blog în noiembrie 30, 2007 | Lasă un comentariu »
Reasons for having a corporate blog I have been working on a project for setting up a corporate blog. Nice challenge for me! Many do’s and don’ts on the horizon, but really interesting and funny research work. I thought it would be nice of me to share the steps involved in getting a corporate blog [...]
